At ICON
we amplify
brand value.



The best source of knowledge is experience. We have 25 years of on the ground, in the trenches experience in the most dynamic economies of the 21st century, building over 200 restaurants and managing over 600 restaurants in Asia.


We have been involved in every aspect of brand building from start up to turn arounds.



Our Projects





Subway Sandwich



Instrumental in developing China market. Built franchise structure, hired and trained startup team




600+ locations



Baskin Robbins



Helped launch the brand into China market. Built the franchising systems and operations systems



90+ Locations



Carls Junior



Lead the successful COG's reduction project, stabilized supply chain after China HUSI food scandal



​10+ Locations



Dunkin' Donuts



Lead the relaunch into China, assisted in the signing of the largest franchise deal in company history.



50+ Locations



PAPA Johns Pizza



Lead the turn around of China business, went from worst performing region to best performing



220+ Locations



About Us



ICON Brands is a Canadian based investor & solution provider specializing in helping small and medium-sized enterprises (SMEs) and franchisors identify opportunities in Canada, Greater China and South Korea. ICON’s advisers are highly diverse, like minded operational entrepreneurs. We are seasoned executives that deploy a servant leadership philosophy, each of whom has a wide range of experiences developing businesses and building strong brand equity. ICON takes a systematic, methodical and rational approach when investing, developing business plans, operating businesses or consulting. ICON has played key roles in the successful launch and development of companies in industries ranging from QSR (Quick Service Restaurant), Hospitality, Action Sports, Information Technology, Construction Materials and Fashion Retail.


Our expertise includes areas such as:

√ Franchise Strategy

√ Franchise Systems and Operations

√ Marketing Programs - Revenue Generation

√ General & Change Management

√ IT Collaboration Systems

√ Central Kitchen and Manufacturing

√ Procurement, Logistics and Supply Chain

√ Government & Public Relations

√ Retail Branding and Marketing Concepts

√ Food Research & Development

√ Business and Location Development

√ Finance and Business Modeling

√ WFOE Company Establishment

√ Trading & Distribution



The ICON Brands



SUP Victoria pioneered the Stand Up paddle board rental business on Vancouver Island. We are 100% mobile SUP Rentals.



PacificSUP is disrupting the North American Stand Up Paddle industry. We focus on Custom Made SUP’s and Youth Camps.



Jeju Island Paddle Boards was the pioneer of Stand Up Paddle Boarding on Jeju Island, South Korea. Custom Made SUP’s


Home of the Great Wall is a unique Home Style Villa Resort at the base of the Mutianyu section of the Great Wall of China.



ICON METHODOLOGY

ICON HAS WORKED WITH THE TOP FRANCHISE BRANDS IN THE QSR INDUSTRY. WE HAVE DEVELOPED AN UNPARALLELED PERSPECTIVE ON BEST PRACTICES FROM BOTH THE FRANCHISOR AND FRANCHISEE SIDE. TO ACHIEVE BRAND SUCCESS, ICON’S SERVICES INCLUDE ACCESS TO THE ICON WAY:



Franchise Strategy

Each business needs its own unique franchise strategy. Development of the proper strategy for any company to become a successful franchisor can be complex. Then when you decide to cross borders, the strategy can become infinitely more complex. A successful franchise strategy has to determine the economic relationship between the franchisor and its franchisees, with a focus on creating a business model that is both marketable and sustainable for both. ICON will assist you and your team to find the right balance in your franchise strategy.


Franchise Systems and Training

Good systems are complete, easy to understand, easy to teach, and they hold people accountable. Most of all, they ensure consistency and predictability. It all comes down to systems and operations. You'd better have a system, or a franchisee will invent his or her own. ICON will assist your team in creating systems, procedures and training that your franchisee will be able to understand and follow.


Project Management

Once you decide to use ICON, we will be responsible to Install, implement and train all team members on the project management application “SLACK”. This APP will help the team communicate and collaborate. ICON will set up the security features and train your management staff. This APP helps to eliminate emails and instant messaging, bringing all emails, messages and files into one secure APP that management can use to manage this project. The APP will help set the pace of the organization.


Compliance and Legal

ICON is committed to full compliance with all applicable franchise laws. Our value to our clients is based upon trust, confidence and integrity. ICON will support you and your legal team, offering advisory franchise services on the creation of Franchise Disclosure Documents, franchise filings and registrations, franchise agreements, and dispute resolution.


Management Advisory

One of the biggest transitions to go through in creating a successful franchise is transforming from an entrepreneur into a Franchisor Company. As a franchisor, you must not only think of everything, but you must document everything; Construction, Food Quality, Standard Operating Procedures “SOP’s” and perhaps, even getting your franchisees financed. ICON’s franchise services will provide day to day advice on building best-in-class franchisor management operations.


Social Media, Messaging and Marketing

ICON partners with the most reputable professional local Social Media and Marketing firms to assist you in taking your social media, websites and content from overwhelming and time consuming to working on autopilot for you. Working with your team, our partners will create customized content with for your target audience and engage with your consumers on a scheduled basis.



Contact Us



WE WILL BE happy TO HEAR FROM YOU ABOUT A NEW EXCITING PROJECT!








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